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Ecom Alphas
First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
Ecom Alphas
Ep 27: How Steven Turned Down Shark Tank Investors But Still Grew to over 30 Million in under 10 years - Xero Shoes
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Alpha Inbound
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Season 1
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Episode 27
Steven's never had a job, not the kind most of us know anyway. Although the list of accomplishments to his name is quite astounding - from filmmaking to being a Masters All-American sprinter to a Professional stand-up comic, there's not much he hasn't done.
Back in 2013, another adventure began when he started running barefoot and realized that we've been going against human nature for the last century.
Together with his wife, Lena, they're changing the world one step at a time.
Topics covered:
- The realization of running barefoot
- How Steven met his wife
- Why they started Xero Shoes
- Behind the scenes of being on Shark Tank
- Why he didn't take their investment
- How Xero Shoes grew so rapidly
- Strategic plays in the coming years
- How big Steven thinks this market is
- Why you need to know your numbers when marketing
Xero Shoes:
https://xeroshoes.com/
https://www.linkedin.com/in/sashen/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha