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Ecom Alphas
First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
Ecom Alphas
Ep 28: How Focusing On Foundation First Enabled Troubadour To Grow 50% Year On Year Since 2013
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Alpha Inbound
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Season 1
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Episode 28
Abel and Samuel have an extremely unique outlook on business and building brands.
Contrary to the 'acquisition first' approach, they did the opposite and went all-in on the product. For example, back in 2019 when everyone else was cutting back due to the Pandemic, Troubadour did about 12 months' worth of product development in 2 months - because of the huge capacity manufacturers had.
This was just one of many great strategic moves Abel shared in this episode.
Topics covered:
- Why Bags
- How he met his co-founder Samuel
- The moment they knew this could be a business
- The importance of sustainability
- How other founders can educate themselves on
- The steps in building their foundation
- Why worth-of-mouth marketing always wins
- The huge opportunity the pandemic presented
- How to find great talent for your brand
- The Troubadour culture and values
TROUBADOUR:
https://www.troubadourgoods.com/
https://www.linkedin.com/in/abelsamet/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha