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Ecom Alphas
First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
Ecom Alphas
Ep 29: Retired Athlete Rob Fraser On Building The #1 Performance Sock Company In The World
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Alpha Inbound
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Season 1
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Episode 29
How closely related do you think sport is to business?
Well, Rob Fraser would know - he's an ex-pro mountain baker and used to be the top 2 in his country, Canada.
But he made the hard decision to quit that life and go all-in on entrepreneurship.
After bootstrapping Outway (formerly known as Endure) to $10M, it's safe to say the perseverance, practice, persistence, pressure, and passion he experienced having been an ex-pro athlete sure paid off.
Here's what we covered:
- Rob's mission in this industry
- Life as a pro mountain biker
- Why he decided to quit
- Starting his brand around socks
- Partnering with the wrong person
- The experience of buying his own company back
- What it felt like negotiating his lifes work
- How they grew so rapidly to $10M in sales
- Why they needed to rebrand
- How Rob thinks brands are just like humans
- The 3 key ingredients to every brand
- Advice for new entrepreneurs
OUTWAY:
https://www.outway.com/
https://www.linkedin.com/in/robbfraser/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha