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Ecom Alphas
First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
Ecom Alphas
Ep 30: How Clark Lost $800K On FB Ads - Building Golden Ratio to 8 figures
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Alpha Inbound
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Season 1
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Episode 30
Clark followed the path an eCommerce brand 'should' take.
He built a Shopify site and started running FB ads. About 18 months later and $800K in the hole, he realized he needed a different route to market - the FB glory days were well gone.
Having done over 800 walk-ins to coffee shops in his local area, and coming across the most incredible cold email opportunity from American Express, Clark has since turned his fortunes around and is now on track to becoming an 8 figure brand - which he believes will happen in the next 3 years.
Topics Covered: Why Clark started a coffee brand
- His background being a musician
- The dark side of FB ads
- Walking into over 800 coffee shops
- The cold email that changed everything
- The power of gift cards
- How to handle relationships with investors
- How to find Angel investors
- The future of Golden Ratio
GOLDEN RATIO:
https://drinkgoldenratio.com/
https://www.linkedin.com/in/clarknowlin/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha