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Ecom Alphas
First-Class Communication. Realistic Expectations. Unique Experiences. Honest Conversations. This is the Ecom Alphas Podcast.Where passionate brand owners, who have already walked the path, give top-tier information on every aspect of building an eCommerce business.Understanding the “WHY” behind the brand, we’re focused on telling the inspiring stories of industry leaders of how they’ve navigated the irregular moments in their journey whilst having fun along the way.All supporting our mission here at Alpha Inbound: For e-commerce brand owners to both Trust & Respect the modern-day Marketing Agency.Join our CEO, Nigel Thomas, as we get all the insights straight from the source.Together, let’s figure out what it truly takes to be an Ecom Alpha.
Ecom Alphas
Ep 31: How Bret And His Father Built The World's Most Comfortable Shoes: KURU
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Alpha Inbound
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Season 1
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Episode 31
How much of a role does finance play in building a brand?
It might sound boring to some, although, it's everything.
Bret and his father were no strangers to the numbers - that and a burning desire to create the best shoes possible, they set out on a mission. Today Kuru is one of the fastest growing brands in the space and listening to Bret's backstory, it's no surprise why - he's obsessed and constantly asks the questions most won't.
Topics Covered:
- Why brand names matter and how to choose yours
- Dreaming is a superpower
- How patents are incredible research tools
- The importance of having patents
- Why all founders should do customer support
- How staying lean has a huge long-term impact
- The power of helping local communities
- The future for Kuru Commerce
KURU FOOTWEAR:
https://www.kurufootwear.com/
https://www.linkedin.com/in/bretrasmussen/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha